New Music Monday - Lily Allen

January 22nd, 2007 by Rachelandthecity

MTV ANNOUNCES FIRST “DISCOVER AND DOWNLOAD” TOUR FEATURING BRITISH POWERHOUSE LILY ALLEN

Lily Allen To Get the Multi-Platform Treatment Across

MTV, MTV2, mtvU, MTV Mobile and MTV.com

Free Exclusive Downloads To Be Available From

Each Day Of Tour On MTV.com

NEW YORK, January 19, 2007 – MTV announced today that it has created its first ever “Discover and Download” tour featuring British singer Lily Allen. The seven city club tour begins on February 5th in Los Angeles and will enable Lily to introduce herself to American audiences in a more intimate way, something that has mainly been enjoyed by Lily’s hometown crowd. Tickets for the tour go on sale on Saturday, January 20th but as a special treat to Lily fans who are subscribers to MTV.com’s Insider newsletter, a weekly newsletter announcing all music initiatives happening on the site that week, will have access to a one-day ticket pre-sale on Friday, January 19th.

In addition to being the first artist to headline MTV’s first “Discover and Download” tour, Lily Allen has been named an MTV “Discover and Download” artist for the month of January and will be given MTV’s full multi-screen treatment with high profile placement on all of the network’s platforms including MTV, MTV2, mtvU, MTV Mobile and MTV.com. Currently viewers can enjoy exclusive Lily Allen musical vignettes on MTV, mtvU and MTV.com where Lily goes off on topics important to the MTV audience including Fashion, the Internet and body image. Vignettes will also be available through all of MTV’s mobile video carrier distribution partners. Also, the Lily Allen campaign will live on music.mtv.com and will feature free exclusive downloads from each day of the tour. Lily’s MTV.com artist page will also give fans additional content including audio & video podcasts, photo flipbook of Lily on tour, free audio downloads, music videos, and more.

“Lily is not your typical “cookie cutter” pop star. She’s not afraid to speak her mind through her lyrics on topics that are important to our audience,” said Amy Doyle, SVP, Music and Talent, MTV. “She’s sassy, witty, opinionated and most importantly she’s talented and has a bright future ahead of her. We believe she is going to do great things.”

“Extending “Discover and Download” into a tour is a natural extension for this brand,” said Joe Armenia, VP, Promotion, MTV. “This will give us even more opportunity to bring live music to our audience while also creating a deeper connection between the artists and their fans.

Lily Allen’s first single, “Smile,” has been named as one of the year’s best songs by Rolling Stone, Vibe and Spin. Allen has also been hailed as a favorite by some of music’s most respectable outlets including The New York Times, Vibe, Rolling Stone, Pitchfork, Spin and the Los Angeles Times. In addition, Blender has just rewarded Allen the honor of being ranked #1 on their list of “25 Reasons to Love ‘07.” On January 30th, Capitol Records will release Allen’s debut album Alright, Still.

“MTV DISCOVER & DOWNLOAD PRESENTS LILY ALLEN” TOUR DATES

February 5 - Los Angeles, CA - Henry Fonda Music Box

February 6 - San Francisco, CA - Great American Music Hall

February 8 - Chicago, IL - Metro

February 10 - New York, NY - Webster Hall

February 12 - Philadelphia, PA - Theatre of Living Arts

February 16 - Washington, DC - 9:30 Club

February 18 - Boston, MA - Axis

Before you get a chance to check out the Indie Darling live, check out the cute vignettes she did for MTV, you’re not going to want to miss checkin’ these out!

YOUTUBE LINKS:

(Full stream available below)

Lily On Body Image:

http://www.youtube.com/watch?v=p3xvItAAUK8

Lily On Fashion:

http://www.youtube.com/watch?v=dYTRN-P1Z00

Lily On The Internet #1

http://www.youtube.com/watch?v=SDo5a5B71hw

Lily On The Internet #2

http://www.youtube.com/watch?v=U-mp987uJ2w

Lily On The Internet #3

http://www.youtube.com/watch?v=lvtJPrWI7kA